Brand Voice Profiles: Make Every Post Sound Like You

Profiles are the secret to consistent, on-brand content across all your social channels. A profile is a set of preferences that tells the AI how to write your content. Instead of explaining your brand voice every time you generate a post, you define it once and the AI remembers.

What Are Profiles?

A profile is a set of preferences that tells the AI how to write your content. Instead of explaining your brand voice every time you generate a post, you define it once and the AI remembers.

Each profile includes:

Name — Label for easy identification (e.g., "My Fitness Brand", "Agency Client A")
Posting Style — How you want to sound (casual, professional, witty, inspirational)
Theme — What topics you focus on (fitness tips, tech news, food recipes)
Target Audience — Who you're writing for (entrepreneurs, Gen Z, parents)
Required Hashtags — Hashtags that must appear in every post
Max Hashtags — Cap on total hashtags to keep posts clean
Goal — What you want to achieve (engagement, traffic, brand awareness)

Why Profiles Matter

Without a profile, the AI generates generic content. With a profile, every post:

Matches your brand's tone and personality
Targets the right audience
Includes your signature hashtags
Stays within your content theme

This is especially powerful if you manage multiple brands or clients — each gets their own profile.

Creating a Profile

Go to Profiles in the web app (or the Content tab in the Chrome extension)
Click + New Profile
Fill in the fields — name, posting style, theme, target audience, hashtags
Click Save Profile

That's it. The profile is saved to your cloud account and available everywhere — web app and Chrome extension.

Switching Between Profiles

When generating content, you'll see a profile selector above the platform checkboxes. Click to switch between your profiles. The selected profile's preferences are applied to all generated content.

In the Chrome extension, the active profile is shown at the top of the Generate tab. Click "Switch Profile" to change it.

Tips for Great Profiles

Be specific — "Casual, friendly, uses emojis" is better than "nice tone"
Define your audience — "Small business owners aged 30-50" helps the AI tailor language
Use required hashtags sparingly — 2-3 brand hashtags max, let the AI add contextual ones
Create separate profiles for different content types (educational vs promotional)

Profile Impact on Content

The profile affects:

Generate — All new content uses the active profile's voice
Refine — AI refinement respects the profile's style when improving posts
Regenerate — Fresh content is generated using the same profile context
Save — The profile name is stored with saved content for reference

Profiles are available on all plans, including Free. Create as many profiles as you need and switch between them when generating content.